It's not just the cable that matters. On the power of communication

We are not a market fringe. Nor are we a collection of individual, weaker entities that can be played off against each other separately. Together, we represent about 35% of the Polish telecommunications market—and that is a fact. It's a voice that can be heard. It's a scale that cannot be ignored. It's a force that is starting to become inconvenient for those who, over the years, have become accustomed to local operators being weakened by disinformation, fear, and supposedly beneficial business approach.

However, it's worth remembering that this strength didn't come out of nowhere. Its foundations were laid over years, partly thanks to the activities of the e-Południe Association, which was one of the first in Poland to effectively integrate local operators around a shared traffic exchange. It is precisely thanks to this cooperation and consistency that wholesale internet prices in Poland are today significantly lower than in many Western European countries. This was not by chance or a market gift; it was the result of specific decisions, collective action, determination, and building our own competencies.

Let's look at the facts: all major traffic exchange nodes outside of EPIX have their decision-making centers abroad. Their owners are not interested in the local market, the condition of small operators, or the long-term development of Polish telecommunications. They are primarily interested in the economic bottom line. And let's be under no illusions, if it weren't for EPIX and the environment that created it, today's wholesale internet prices in Poland would look completely different.

This is why it's so important to understand where certain narratives come from. There are the shouty ones and the hoarders in the market. Some try to drown out reality with promotions and slogans, while others patiently wait for uncertainty and fatigue to lower the value of MiŚOTs. This is not a new strategy. Chaos, disinformation, and sowing panic have always made it easier to take over a market—regardless of the industry.

MiŚOT S.A. was created to stop that mechanism. To build continuity between the history of e-Południe and a modern, mature company model owned by and operating in the interest of local operators. By using MiŚOT S.A.'s services, small and medium-sized telecommunications operators do not enrich foreign structures or decision-making centers; they invest in their own company, their own market, and their own future.

And these are not just declarations. MiŚOT S.A. is an increasingly strong team today, strengthened by more specialists: technical, operational, and business. Because we know that infrastructure is one thing, but people's competencies and a shared vision are a real advantage. We are building an organization that doesn't react nervously to market movements, but consciously sets the direction.

In this industry, it's not just the cable that matters. What matters is the story, the decisions, and loyalty to your own community. What matters is whether we let others dictate the terms or create them ourselves. A strong, Polish internet doesn't come from promotions or shouting. It's built where operators stick together, aware of their value and their strength.

Consistent communication means being able to talk about challenges, needs, and solutions from the perspective of local operators. It allows MiŚOTs to react to regulatory, technological, and market changes in an integrated and clear manner, build credibility with administration, partners, and clients, and show that local telecommunications are a stable foundation of the Polish telecommunications market. 

This is why communication is not an add-on to infrastructure today – it is an extension of it. It is what determines whether the environment operates consciously or allows itself to be guided by others' narratives. And the strength of local operators begins precisely where they are able to speak with one, calm, and their own voice.