{"id":1313,"date":"2026-03-31T19:25:24","date_gmt":"2026-03-31T17:25:24","guid":{"rendered":"https:\/\/misot.pl\/?p=1313"},"modified":"2026-04-20T19:26:11","modified_gmt":"2026-04-20T17:26:11","slug":"nie-tylko-kabel-ma-znaczenie-o-sile-komunikacji","status":"publish","type":"post","link":"https:\/\/misot.pl\/en\/2026\/03\/31\/nie-tylko-kabel-ma-znaczenie-o-sile-komunikacji\/","title":{"rendered":"It's not just the cable that matters. On the power of communication"},"content":{"rendered":"

We are not a market fringe. Nor are we a collection of individual, weaker entities that can be played off against each other separately. Together, we represent about 35% of the Polish telecommunications market\u2014and that is a fact. It's a voice that can be heard. It's a scale that cannot be ignored. It's a force that is starting to become inconvenient for those who, over the years, have become accustomed to local operators being weakened by disinformation, fear, and supposedly beneficial business approach.<\/em><\/strong><\/p>\n\n\n\n

However, it's worth remembering that this strength didn't come out of nowhere. Its foundations were laid over years, partly thanks to the activities of the e-Po\u0142udnie Association, which was one of the first in Poland to effectively integrate local operators around a shared traffic exchange. It is precisely thanks to this cooperation and consistency that wholesale internet prices in Poland are today significantly lower than in many Western European countries. This was not by chance or a market gift; it was the result of specific decisions, collective action, determination, and building our own competencies.<\/p>\n\n\n\n

Let's look at the facts: all major traffic exchange nodes outside of EPIX have their decision-making centers abroad. Their owners are not interested in the local market, the condition of small operators, or the long-term development of Polish telecommunications. They are primarily interested in the economic bottom line. And let's be under no illusions, if it weren't for EPIX and the environment that created it, today's wholesale internet prices in Poland would look completely different.<\/p>\n\n\n\n

This is why it's so important to understand where certain narratives come from. There are the shouty ones and the hoarders in the market. Some try to drown out reality with promotions and slogans, while others patiently wait for uncertainty and fatigue to lower the value of Mi\u015aOTs. This is not a new strategy. Chaos, disinformation, and sowing panic have always made it easier to take over a market\u2014regardless of the industry.<\/p>\n\n\n\n

Mi\u015aOT S.A. was created to stop that mechanism. To build continuity between the history of e-Po\u0142udnie and a modern, mature company model owned by and operating in the interest of local operators. By using Mi\u015aOT S.A.'s services, small and medium-sized telecommunications operators do not enrich foreign structures or decision-making centers; they invest in their own company, their own market, and their own future.<\/p>\n\n\n\n

And these are not just declarations. Mi\u015aOT S.A. is an increasingly strong team today, strengthened by more specialists: technical, operational, and business. Because we know that infrastructure is one thing, but people's competencies and a shared vision are a real advantage. We are building an organization that doesn't react nervously to market movements, but consciously sets the direction.<\/p>\n\n\n\n

In this industry, it's not just the cable that matters. What matters is the story, the decisions, and loyalty to your own community. What matters is whether we let others dictate the terms or create them ourselves. A strong, Polish internet doesn't come from promotions or shouting. It's built where operators stick together, aware of their value and their strength.<\/p>\n\n\n\n

Consistent communication means being able to talk about challenges, needs, and solutions from the perspective of local operators. It allows Mi\u015aOTs to react to regulatory, technological, and market changes in an integrated and clear manner, build credibility with administration, partners, and clients, and show that local telecommunications are a stable foundation of the Polish telecommunications market. <\/p>\n\n\n\n

This is why communication is not an add-on to infrastructure today \u2013 it is an extension of it. It is what determines whether the environment operates consciously or allows itself to be guided by others' narratives. And the strength of local operators begins precisely where they are able to speak with one, calm, and their own voice.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Nie jeste\u015bmy rynkowym marginesem. Nie jeste\u015bmy te\u017c zbiorem pojedynczych, s\u0142abszych podmiot\u00f3w, kt\u00f3re mo\u017cna rozgrywa\u0107 osobno. Razem stanowimy oko\u0142o 35 proc. polskiego rynku telekomunikacyjnego \u2014 i\u00a0to jest fakt. To g\u0142os, kt\u00f3ry s\u0142ycha\u0107. To skala, kt\u00f3rej nie da si\u0119 zignorowa\u0107. To si\u0142a, kt\u00f3ra zaczyna by\u0107 niewygodna dla tych, kt\u00f3rzy przez lata przyzwyczaili si\u0119 do\u00a0tego, \u017ce\u00a0lokalnych operator\u00f3w mo\u017cna ... It's not just the cable that matters. On the power of communication<\/span><\/a><\/p>","protected":false},"author":11,"featured_media":1314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dla-klientow"],"acf":[],"yoast_head":"\nNie tylko kabel ma znaczenie. O sile komunikacji - Mi\u015aOT - Wsparcie dla ma\u0142ych i \u015brednich operator\u00f3w telekomunikacyjnych<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/misot.pl\/en\/2026\/03\/31\/nie-tylko-kabel-ma-znaczenie-o-sile-komunikacji\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nie tylko kabel ma znaczenie. 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